Mallika Ghosh began her career in advertising. In her last job before Parinaam, she was Head of Films, South India for McCann Erickson. In 2013, the passing of her mother and Executive Director, Elaine Marie Ghosh brought her to the social sector and Parinaam. Alongside Elaine Ghosh, she developed the Financial Literacy Program (Diksha) and the Academic Adoption Program. Ever since, she has been personally involved in evolving Parinaam’s programs to meet the needs of the day and in creating the strategic vision under which the Foundation operates today. She is personally involved in all Parinaam activities and provides the day-to-day support the Foundation needs.